Franco Fubini inspecting Bull's Heart plants in Liguria

Our Story

Read about the journey that shaped us.

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Natoora summer produce harvest shot

Our Produce

The stories behind our fruits & vegetables.

Good Earth Growers


Small scale,
sustainable growing.

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The Perfectly Imperfect Myth

While it is important that we tackle the problem of food waste across the supply chain, what doesn’t sit right with the wonky veg trend is that it is permitting supermarkets to assert that the produce “tastes just the same” while simultaneously devaluing it with cut prices and an emphasis on its imperfection.

Bulls Heart with scars